the challenge:

Refresh the brand while acknowledging its heritage.

more on elevation

the elevation:

Our UP! platform revealed a brand with a remarkable heritage and, just as importantly, a unique expertise within the QSR landscape: Druxy’s truly is authentic deli. Our brand platform, unified and positioned this iconic brand as a classic deli with a contemporary flare. We even brought back the famous Druxy’s icon, giving him an updated look and a friendly wink.

i. bringing back the man.

ii. event, meet deli.

iii. busy times call for great food.


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