the challenge:

Drive traffic and trial of a new limited time offer menu item for spring.

more on elevation

the elevation:

Spring time! And even pitas begin to have a little sex appeal. That is if it’s loaded up with fresh ingredients like delicious, colourful berries, succulent chicken and crumbled goat cheese. It can make even the most nerdishly shy pita become a real player. We used radio and out of home to communicate the cheeky attitude of Extreme Pita’s new Spring Fever limited time offer.

i. Ladies and gentlemen, Mr. Berry White

ii. Let me tell you ‘bout the birds, bees and pitas.