the challenge:

Communicate the authentic down home goodness that separates Mary Brown’s from other QSRs.

more on elevation

the elevation:

“Honest to Goodness” sums up what our deep dive into research told us about the very nature of Mary Brown’s. We elevated the pure and positive reflection of what they’re all about, and ensured that the brand was consistently communicated across all touch points, from television to menu innovation to franchisee solicitation. The iconic brand is now growing faster than ever.

i. Travel the road from Honest to Goodness.

ii. Creating goodness.

iii. Keeping it honest.

iv. LTO’s are made for the immediacy of radio.

v. She’s looking good at 45.

vi. Locations and promotions are now front and centre.

vii. Point of sale that lives and breathes this great brand.