the challenge:

Encourage repeat visits, and make Master Mechanic their go-to source for maintenance.

more on elevation

the elevation:

We employed ongoing promotions with built-in bounce back mechanisms and a revamped easy-to-use website helped create regular interaction with customers. As well, our strategy included data base building activities to stimulate more first time visits.

i. The new site is auto-mobile. Bazinga!

ii. I totally have fries under my driver’s seat right now.

iii. and for good measure, awareness in franchise pubs to build the system.

iv. e-newsletters “drive” customers to some good info.