the challenge:

Refresh the Mr. Sub brand to attract new customers and maintain the loyalty of existing guests.

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the elevation:

Our deep dive revealed a loyal customer base, and the need to retain them while attracting a new generation. Our UP! platform allowed us to unify and guide the brand update through all levels of the organization. A new (yet familiar) logo serves as a beacon at store level to inform customers that there’s something new.

i. Familiar face. New logo.

ii. Celebrating a lifestyle.

iii. The next generation menu.

iv. Signaling a new era.

v. A new place for the kids to hang.


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